An automation is a multi-step sequence that runs in response to record events — a lead is created, an opportunity moves stages, a job is completed. Automations are deterministic: same trigger plus same inputs always produce the same actions.
Layout
- Template cards (left) — each saved automation, with status (enabled / disabled) and a short summary.
- Preview pane (right) — the steps of the selected automation.
- Editor screen — the new and edit routes (
/automations/newand/automations/[id]) open a full-page editor for the trigger plus steps.
Common tasks
- Create an automation — pick a trigger, then string together actions (send email, create task, update field, branch on condition).
- Edit an existing automation in the editor.
- Enable or disable without leaving the list.
- Test — most automations support a dry-run against a sample record before you flip them on.
Automations vs goals
- Use an automation for deterministic if-then logic ("when this happens, do that").
- Use a goal for AI-driven evaluation with confidence scores ("when records look like this, propose doing that").
Tips
- Keep each automation focused on one thing. A 20-step automation is a debugging nightmare.
- Always test before flipping a new automation on. Especially for anything customer-visible.